AEG Power Tools launches in SA

A high-quality, simple-to-use, and cost-effective power-tool brand has been added to the Upat stable in the form of AEG Power Tools. While not new to the South African market, Upat’s distributorship is expected to increase the brand’s footprint significantly.

Corded power tools will be introduced initially, to be followed by tools using advanced cordless technology in accordance with market requirements, Upat Retail Sales Manager Jaco Jansen explains. The AEG Power Tools range that will be introduced to the South African market includes grinders, drills (masonry and steel), planers, saws, sanders and some accessories.

This is the first time that Upat has a dedicated power tool brand for the retail and reseller markets. “We identified a gap in the market for a high-quality, simple-to-use, and cost-effective power-tool brand,” Jansen comments.

Aftermarket service and training will be a major focus to ensure customers receive the highest level of support. “Our sales staff have received in-depth training from AEG Power Tools in order to be able to provide customers with market-leading support throughout the lifespan of the tools.”

Upat has established a dedicated AEG Power Tools service centre, in addition to a comprehensive spares’ holding to ensure rapid and efficient servicing. AEG Power Tools come standard with a one-year warranty, which can be extended by an additional year free-of-charge if registered on www.aeg-powertools.eu within 30 days from the date of purchase.

Jansen reveals that Upat will also be sourcing reliable independent distributors and retailers with a proven track record to ensure the AEG Power Tools brand has sufficient traction in the local market. “We are confident that skilled service providers and professional DIY users will both see the value of standardising on the AEG Power Tools range.”

Established over 35 years ago, Upat is well-known for introducing world renowned brands into the local market. “The addition of AEG Power Tools to our stable complements our existing brands and allows us now to offer complete solutions for the professional users,” Jansen concludes

Upat SA (Pty) Ltd. is a 100% South African owned business that began trading in 1983. From the outset, Upat has been committed to the building industry, supplying not only a range of anchor bolts, but also rotary hammer drilling machines, tungsten-tipped masonry drill bits, powder actuated tools, and other allied building and construction products. Upat’s ability to supply a range of top-quality products at market-related prices has resulted in it becoming a market leader in Southern Africa. Upat is proudly the sole Southern African distributor of the Fischer range of construction fasteners, the Milwaukee power-tool brand, the AEG power-tool brand and the Stabila range of measuring tools.

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