DIY Retailer Leroy Merlin opens a new store in Johannesburg

The current COVID-19 pandemic has seen a surge in the demand for DIY products. With this in mind, Group Adeo opened their fourth Lroy Merlin store in Johannesburg, opposite the recently revamped Fourways Mall. The store boasts a new layout and extended range of products aimed at the enthusiastic South African DIY market. It specialises in construction, hardware, kitchen, bathroom, home decor and garden products. About 65% of these products are locally sourced.

 “While necessity may be driving many home-based DIY projects such as revamping spaces to accommodate home offices, kids studying remotely, socially distanced backyards, or personal gyms/studios etc, DIY can also be a healthy way to cope with alleviating some of the stresses of the pandemic,” says Cédric Sennepin, CEO of Leroy Merlin South Africa.

The store features a Drive-Thru Building Yard for a swift in-and-out experience when purchasing construction material. This was implemented through a scan, pay and go option on the Leroy Merlin mobile app, which eliminates in-store queues.

“People are at the heart of the Company:  customers, potential customers and, of course, our teams throughout the organization.  As we committed when we launched in SA, we are here to grow the market, to create employment, to build opportunities and I am happy to say that we have done so, with partnerships with local small businesses and the employment of 1000 staff,” says Sennepin. “In addition to our permanent staff complement, Leroy Merlin currently employs over 44 students across 4 stores and headquarters with the aim of creating future opportunities for those who would otherwise potentially be unemployed when they complete their studies.”

Mugg & Bean on the Go, known for their seasonally inspired menus, generous portions and ethically sourced coffee, is housed inside the 12000 m2 retailer. Lockers are set up for customers to charge their mobile devices as they browse the store. In store you will also find other services like Coastal Hire for tool rental, Trailer Boys if you would like to get your project started as soon as possible and JTSI for key cutting services.  Fourways will also be the first of the Leroy Merlin stores to partner with the in-store florist, Electric Butterfly Flowers, that will take care of your last minute gifting needs.

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