ELB’s new PE branch records impressive machine sales

ELB’s new PE branch records impressive machine sales

Equipment sales have sky-rocketed in the Port Elizabeth region where multi-franchise supplier, ELB Equipment recently opened a modern branch and fully equipped workshop in order to meet growing customer demand for its products.

Emile Schmidt is the ELB Equipment branch manager in Port Elizabeth

With a wide range of the world most recognised earthmoving, mining and construction equipment the new branch has met lofty projected sales targets since opening its doors late last year. Even before the official opening of the branch at the end of January this year, the equipment supplier had reported sales which include crushers, trenchless technologies and rollers, as well as smaller equipment such as compactors and rammers.
In addition, local sales representatives are finalising several sales negotiations on several larger machines and have been inundated with requests for quotations from local contractors for Government tenders and road construction projects.

Well-timed entry
According to ELB Equipment’s Port Elizabeth branch manager, Emile Schmidt, sales have far exceeded expectation and has underpinned the timeous entry of one of the country’s favourite equipment suppliers into the Port Elizabeth region.

“Although we have long had a branch in East London with dedicated sales and service representatives calling on customers within the region, calls from the market have grown steadily and we have responded by establishing a modern, fully equipped and well-situated branch in the heart of the business district in Sidwell.

“We have also ensured that we have sufficient space to hold sufficient stock of machines to meet the requirements of the region and customers driving along the N2 in the city will see our signage and demo units of some big machines like our Sumitomo excavators, MST backhoe loaders, Ammann rollers and smaller machines like our Gehl skidsteers and Ammann walk behind compactors,” says Schmidt.

City to benefit

ELB Equipment branch launch in Port Elizabeth

He adds that the entry of the company into the local market will also introduce best-of-breed equipment for the development of the region including dedicated trenching machines for the laying of the city’s fibre optic networks, trenchless drilling and other technologies for the laying of water and other infrastructure, as well as replacement of the city’s ageing sewer and potable water pipelines.

This is in addition to the company’s well-known brands of earthmoving, construction and mining equipment such as, Kawasaki wheel loaders, Sumitomo excavators, Ammann compactors, Hidromek graders, Gehl materials handling equipment and backhoe loaders, MST backhoe loaders, Furukawa rockdrills and hydraulic breakers, as well as Terex, Powerscreen, Telestack and Evoquip processing equipment, among others.

A hi-tech and fully equipped workshop has also been established for servicing and maintenance of fleets and is complemented with comprehensive field services spanning throughout the entire region. A large parts warehouse has also been established to ensure quick turnaround of parts throughout the region.

Local team
“The reason for our success is in the quality of equipment and services that we offer. Being part of the JSE listed ELB Group clients can rest assured that our ethics and integrity is in-tact, this also improves our buying power ensuring our clients can get more for less.

“Another advantage has proven to be our all-local team, who understand local challenges and requirements and make it easier for customers to communicate their needs and requirements with us. Even with impressive sales so far, we have only just begun reaching out to our customers and potential customers so will undoubtedly be the solutions provider clients in other areas of the country know us to be,” Schmidt concludes.

Global compact earthmoving brand performing well in the local market

Global compact earthmoving brand performing well in the local market

Gehl skidsteers, tracked skidsteer loaders, articulated loaders and TLBs are available in South Africa through ELB Equipment

Following ELB Equipment’s re-launch of the robust Gehl range of construction and earthmoving equipment late last year ELB’s business development manager, Danie Gerber, confirms that this brand’s renowned performance in the materials handling business in SA has led to its quick adoption in the construction industry.

Gehl, an American based company, is one of the world’s leading compact equipment manufacturers, producing a range of rugged and reliable products amongst which are skidsteers, articulated loaders and BHL’s that deliver powerful performance and that are versatile enough to be used across a number of industries, including construction, mining, agriculture and manufacturing industries.

Gerber says the range complements the distributor’s best-of-breed philosophy for world-beating products which have track records to prove their quality and with high levels of service and aftermarket support.

Global acquisition
“The product range arises from the procurement internationally of the Terex Construction brand by the manufacturer’s parent company. The Gehl range is a large and well-known one throughout the world and is in the safest of hands here in South Africa with ELB Equipment. ELB Equipment have been distributing Mustang Skid steers for 10 years now and has converted to the manufacturer’s Gehl brand which is the same product manufactured under a different brand name. This means that ELB will continue to support and provide backup for the Mustang population in the market.

ELB Equipment’s Ernest Moremedi, Dean Logan, Rhett O’Neill and Keon Kardolus

“We will follow up last year’s re-launch with similar events in 2019, targeting the construction and industrial sectors and will communicate and demonstrate products to all our customers in the months to come,” said Gerber.

He added that the Gehl display at Nampo 2018 has already paid dividends with a number of would-be customers already interested in machines. Not surprising, considering that the country’s premium-brand machines are competitively priced and have an additional reputation for having among the lowest costs-of-ownership in the international industry.

Local market
Gehl skidsteers, tracked skidsteers, loaders and BHL’s are designed to be robust, reliable, easy-to-operate and simple to maintain. They represent excellent value with a wide range of variations available across the entire range of machines.

“The re-launch of Gehl into the marketplace is one of the most exciting entries into the local market and represents one of the most anticipated re-entries of a premium brand into the local construction and earthmoving markets in many years. Supported by one of the country foremost equipment suppliers, it is sure to gain the attention of fleet owners across the entire southern African region,” concludes Gerber.

Sumitomo excavators ready to boost economy

Sumitomo excavators ready to boost economy

ELB Equipment is aggressively gearing up its excavator offering to meet anticipated demand as the South African economy is poised for growth.

Rhett O’Neill of ELB Equipment

Excavators are at the heart of any construction or mining operation and their availability is pivotal to getting projects off the ground,” says local distributor ELB Equipment’s Rhett O’Neill. “For this reason, we have brought in extra units, especially 21-tonners, as they are the most commonly used excavators in South Africa. We have also tagged them at competitive prices along with extras and extended-hour warranties to help ensure the success of these new projects.

Made in Japan, Sumitomo excavators are known to be among the fastest-working and economical excavators that are purpose-built for 24-hour production type operations. Tougher and more durable than the average excavator they are able to boost new contracts and help kick-start the economy.”

Top performers

Sumitomo is a specialist excavator manufacturer with more than 100 years of experience in mining and earthmoving. The company produces premium-brand excavators that excel in tough conditions and often match bigger and heavier machines outputs on site.

These qualities have led to Sumitomo excavators winning Japan’s prestigious “Good Design Award” and “Grand Award for Energy Conservation” in the same category as the country’s legendary automotive counterparts. Not only are they fast, powerful and durable, but they are easier to maintain and operate for extended periods of time on site with less maintenance required.

Another characteristic that endears Sumitomo excavator to the local market is its low diesel consumption that ranks among the lowest in its class. It also has three modes of operation namely: Speed Priority, Heavy, and an Auto option, which gives operators the ability to choose the mode best suited to the kind of operation encountered. Either to speed up work, reduce diesel consumption by as much as 20% or a mixture of both when working in mixed terrain.

Local team

ELB Equipment has represented the Sumitomo brand of excavators in South Africa for almost 30 years during which time the brand has earned an enviable reputation for productivity and reliability. Simultaneously, the distributor has proven to have the best interests of its customers at heart with extensive support offered through its far-ranging branch and support network throughout the country and entire southern African region.

In tough economic times ELB Equipment has also sourced more cost effective but equally good quality Service Genuine undercarriage and service parts through Sumitomo which makes owning and servicing a Sumitomo more affordable than ever before.

ELB Equipment and Ammann entrench their high level of commitment in Africa

ELB Equipment and Ammann entrench their high level of commitment in Africa

The ELB Equipment – Ammann customer open day was well attended

South African Builder recently attended the busy and well-attended Open Day staged near Benoni by global compaction and paving equipment manufacturer, Ammann, alongside its southern African distributor, ELB Equipment. Here the two companies entrenched their high level of service and support provided on the Ammann range of world-class compaction and paving equipment. ELB Equipment now also have a value based Paver available from Ammann/Apollo for the emerging contractors or start up type businesses to make it affordable to grow the business.

The open day followed on the back of a week-long in-depth sales and technical training programme presented by Ammann’s international specialists at an off-site venue in Benoni.

Ammann compaction equipment is built on feedback from the customer, thus ensuring the most ergonomic design and operator comfort

A sixth-generation Swiss company, Ammann is recognised as the world leader in the design and manufacture of high quality heavy and light compaction equipment, a full range of road paving equipment and asphalt batching plants.

In his address to customers and guests, Des van Heerden, divisional director of ELB Equipment said: “The close relationship that the two businesses have forged since 2014 brings our customers the very best equipment available. Ammann is very active and is very hands-on in the global operation of its business, conducting in-depth training and unprecedented support on a continuous basis. This is complimented by the ELB ethos which in turn brings our customers the very best technical and spares support around the clock, 365 days a year.”

Rocco Lehman, MD of Ammann South Africa and Des van Heerden, Divisional Director of ELB Equipment share the podium at the joint Customer Open Day

Service and support

ELB Equipment, working hand-in-hand with Amman South Africa, imports this equipment directly and manages all aspects of customer training, service and support. The stock of spare parts held at ELB’s Boksburg warehouse and at its support network throughout the country, as well as across borders as far as Kenya, keeps the Ammann range of equipment operating efficiently and productively.

We attribute our success with Ammann to the three pillars which form the foundation of ELB Equipment’s offerings,” continued Van Heerden. “These are Productivity – where we assure our customers of the highest level of machine up-time and availability; Serviceability – all Ammann equipment supplied is designed for tool-less daily maintenance in the field; and Ergonomics – where operator comfort ensures more focus on the work at hand and thus further extends productivity.”

Wladimir Drisner, Commercial manager, Light Compaction at Ammann Hennef, Germany, describes how all Ammann compaction equipment is built on feedback from the customer. “In this way we assure the most ergonomic design and operator comfort,” said Drisner.

Elmien Bolleurs, director of SedBuild Hardware pictured with ELB support for the area, Keon Kardolus

Seeing is believing

One of the many customers present on the day, Elmien Bolleurs is a director of SedBuild Hardware in Vereeniging. This thriving one-stop hardware and building material supplier has a large equipment-hire division which is geared to the needs of contractors; whereas sister company SedTrade undertakes road construction and contracts.

These two companies operate a number of Ammann compaction machines, including walk-behinds and ride-on rollers, as well as Ditch Witch machines. “ELB’s backup and support is truly exceptional,” said Bolleurs. “And their spares availability is top notch.”

The Open Day also marked the occasion of the hand-over of the new Apollo Asphalt Plant to the customer. Rocco Lehman, MD of Ammann South Africa welcomed Steve Tinarwo, CEO of Instant Tar & Plant Hire to the podium to receive “the keys” to the newly commissioned plant.

Rocco Lehman, MD of Ammann South Africa presents “the keys” to the newly commissioned Apollo asphalt plant to Steve Tinarwo, CEO of Instant Tar & Plant Hire

Ammann Asphalt holds a 75% market share in the supply of asphalt batch plants, and retains a significant competitive edge through its focused product range – comprising large plants to small. All Amman asphalt plants comply to high sustainability standards – through advanced burner and air-filter technologies.

For an in-depth perspective of the Ammann range of compaction equipment see the Construction Equipment feature in the February 2018 issue of SA Builder.

Ammann is a sixth-generation Swiss based family business operating on a global scale. It designs and manufactures compaction equipment, road construction paving equipment, asphalt mixing plants and concrete mixing plants. The company retains a competitive edge through application of advanced technology and a high focus on reliability. Ammann employs over 3 700 employees and has 200 outlets in 100 countries.

ELB Equipment is one of a handful of South African companies who can offer a broad range of earthmoving, construction, mining and quarrying equipment from a single supplier. The company has established itself as one of the most respected names in the industry and is a division of ELB Equipment Holdings, a JSE-listed company.

The newly commissioned Ammann-Apollo asphalt batch mixing plant