Global compact earthmoving brand performing well in the local market

Global compact earthmoving brand performing well in the local market

Gehl skidsteers, tracked skidsteer loaders, articulated loaders and TLBs are available in South Africa through ELB Equipment

Following ELB Equipment’s re-launch of the robust Gehl range of construction and earthmoving equipment late last year ELB’s business development manager, Danie Gerber, confirms that this brand’s renowned performance in the materials handling business in SA has led to its quick adoption in the construction industry.

Gehl, an American based company, is one of the world’s leading compact equipment manufacturers, producing a range of rugged and reliable products amongst which are skidsteers, articulated loaders and BHL’s that deliver powerful performance and that are versatile enough to be used across a number of industries, including construction, mining, agriculture and manufacturing industries.

Gerber says the range complements the distributor’s best-of-breed philosophy for world-beating products which have track records to prove their quality and with high levels of service and aftermarket support.

Global acquisition
“The product range arises from the procurement internationally of the Terex Construction brand by the manufacturer’s parent company. The Gehl range is a large and well-known one throughout the world and is in the safest of hands here in South Africa with ELB Equipment. ELB Equipment have been distributing Mustang Skid steers for 10 years now and has converted to the manufacturer’s Gehl brand which is the same product manufactured under a different brand name. This means that ELB will continue to support and provide backup for the Mustang population in the market.

ELB Equipment’s Ernest Moremedi, Dean Logan, Rhett O’Neill and Keon Kardolus

“We will follow up last year’s re-launch with similar events in 2019, targeting the construction and industrial sectors and will communicate and demonstrate products to all our customers in the months to come,” said Gerber.

He added that the Gehl display at Nampo 2018 has already paid dividends with a number of would-be customers already interested in machines. Not surprising, considering that the country’s premium-brand machines are competitively priced and have an additional reputation for having among the lowest costs-of-ownership in the international industry.

Local market
Gehl skidsteers, tracked skidsteers, loaders and BHL’s are designed to be robust, reliable, easy-to-operate and simple to maintain. They represent excellent value with a wide range of variations available across the entire range of machines.

“The re-launch of Gehl into the marketplace is one of the most exciting entries into the local market and represents one of the most anticipated re-entries of a premium brand into the local construction and earthmoving markets in many years. Supported by one of the country foremost equipment suppliers, it is sure to gain the attention of fleet owners across the entire southern African region,” concludes Gerber.

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